Are You Indispensable?

It’s time for the second annual "Are You Indispensable?" cocktail competition. This groundbreaking competition spotlights PAMA as the indispensable modifier that transforms ordinary tipples into extraordinary libations. 

WHAT

PAMA, the original, all-natural pomegranate liqueur, announces the second annual "Are You Indispensable?" Cocktail Competition for professional bartenders and mixologists age 21+. The competition, hosted by Hanna Lee Communications, Inc. spotlights PAMA's role as the indispensable modifier that harmonizes an infinite array of base spirits, both clear and aged, and cocktail ingredients in drinks for every occasion and season. With its balanced sweet-tart flavor, silky texture and ruby-red color, PAMA brings complexity and sophistication to cocktails ranging from aperitifs to nightcaps.



PRIZES

Six finalists will be chosen to compete in New York City. The grand prize is $5,000, with second and third place winners awarded $2,000 and $1,000 prizes respectively.



COCKTAIL GUIDELINES

  • Any base spirit, clear or aged, may be used.
  • The cocktail must contain a minimum of ½ oz of PAMA Pomegranate Liqueur.
  • Recipes should use a maximum of four (4) common ingredients rather than those that are obscure or homemade.
  • Techniques should likewise be straightforward to facilitate replication by home bartenders.
  • All recipe ingredients are to be specified using U.S. measurements.


HOW TO APPLY

A maximum of two (2) recipes, including cocktail names, list of ingredients, preparation method, inspiration behind each cocktail and cocktail photos should be uploaded at www.shakestir.com/PAMA.



SUBMISSION PERIOD

July 15—December 30, 2014



FINAL COMPETITION DATE

March 2015



COCKTAIL RECIPE OWNERSHIP

Heaven Hill Distilleries, Inc. will assume ownership of all the submitted recipes and will credit its creator in all publicity (print, broadcast, online), social media platforms, as well as marketing materials.



FOR MORE INFORMATION AND TO ENTER

www.ShakeStir.com/PAMA / Twitter @PAMAPros



HOSTED BY

The competition is organized and hosted by Hanna Lee Communications, Inc. www.facebook.com/HannaLeeCommunications, @hannaleenyc
www.hannaleecommunications.com



PARTNER

ShakeStir, a leading online community for bartenders and mixologists.